Dress - Tesco, Creepers - T.U.K

This is what i wore yesterday to schlep around London! In retrospect, these were possibly the most uncomfortable shoes i could have worn to walk around all day, but they’re pretty so i wore them anywho.

I went with my little sister to buy her birthday present, and we also went to go check out the new Forever21 flapship store on Oxford Street.The three-story shop, despite being bloody massive and on prime space on the busiest shopping street in London… didn’t have any of the F21+ range.

I spoke to a sales assistant (who was lovely) and he told me that the company is planning on phasing out in-store plus ranges… BOOO!! What in the eff is wrong with these companies? Do they even bother to do any market research for the plus market?? F21 has one of the most on-trend, young fat fashion ranges available in the UK currently, if they’d put the ranges in stores, they’d make ££. I know that i as a fattie personally prefer trying clothes on before buying when i can… i’d travel into london from where i live (about 40 mins away) to try on over buying online. Ugh. There is such a big gap in the market here for a new fashionable fat clothes store… anyone up for a bit of enteprenur-ing??!

Emily xxx